Political Communication blog

This article caught my eye since we were talking about displaced voters last week in class. This article is telling how the candidates are trying to get their word out to voters. I think it's very interesting because they can't use most of the rules that we learn about in class as far as how to target voters. They are sort of having to make it up as they go along. Here's the article if you'd like to look at it.
http://www.msnbc.msn.com/id/12018351/site/newsweek/