Political Communication blog

I thought this article about Hilary Clinton's name was very interesting. In a survey of Republicans, it was found that including her maiden name raised her approval rating from 16% to 23%. That seems very high for something as small as a name. The article attributed it possibly to cultural matters, including class and tradition. I also thought it was interesting that below the Mason Dixon line, people didn't like her to include her maiden name. I wonder what that says about the south.
But it's very amazing to me what kind of ideas the campaign professionals come up with. I would have never thought about how her name affected her image.
Here's the article if you'd like to read it.
http://www.cnn.com/2006/POLITICS/04/27/rodham.poll/index.html