Thursday, September 21, 2006
The future of television advertising
I wonder if Tivo will affect political television advertising. Since we got our first tivo, I never watch commercials. They are quickly and easily bypassed with the click of a button. As these DVRs spread in popularity, do you think that it will affect the amount of time and money politicians put into television advertising?
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All advertisers, political and none will be forced to evolve in their information dissemination. However, advertising isn't going anywhere.
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