Thursday, March 26, 2009
Advertising during Campaign
We've talked a good bit about television and its role in a political campaign. Also, we looked at the cost of utilizing television to get your message out. Here is an article that discusses the potential for the Internet to cut down on some of these costs.
"A group of veteran political operatives are teaming up in the hopes of revolutionizing the political advertising industry. Led by three political media heavyweights - Republicans Mike Murphy and Dan Schnur, along with Democrat Bob Shrum - the new program harnesses the Internet in an attempt to make television advertising cheaper for everyone, from federal candidates right down to the local mayoral candidate."
Here is a link to the rest of the article: http://politicsmagazine.com/web-stories/top-consultants-hope-to-open-tv-advertising-to-the-masses/
"A group of veteran political operatives are teaming up in the hopes of revolutionizing the political advertising industry. Led by three political media heavyweights - Republicans Mike Murphy and Dan Schnur, along with Democrat Bob Shrum - the new program harnesses the Internet in an attempt to make television advertising cheaper for everyone, from federal candidates right down to the local mayoral candidate."
Here is a link to the rest of the article: http://politicsmagazine.com/web-stories/top-consultants-hope-to-open-tv-advertising-to-the-masses/
# posted by Abbi @ 9:19 AM 
